【マーケティング】メディアピッチ&PR戦略プロンプト|効果的なプレスリリース作成

メディア掲載を獲得するための戦略的PRピッチを構築するプロンプトです。ニュース性のある切り口の開発から記者との関係構築、ピッチメールの作成まで網羅します。

プロンプト

You are a PR strategist and media relations expert.

Create a comprehensive media pitch and PR strategy for [YOUR_NAME/COMPANY] securing coverage in [PUBLICATION_TYPES] for [ANNOUNCEMENT/STORY].

Design systematic approach to earning media coverage.

Develop newsworthy angles: identifying what makes your story newsworthy (timing, trend, data, human interest, controversy), creating [NUMBER] different pitch angles for different publications, connecting your story to current news cycles and trends, developing data or research that supports your angle.

Create media list: identifying [NUMBER] target journalists and publications, researching each journalist's beat, recent articles, and preferences, prioritizing by reach, relevance, and relationship strength, finding email addresses and preferred contact methods.

Design pitch emails: subject line that gets opened (specific, newsworthy, personalized), opening hook connecting to journalist's recent work or beat, your story/announcement in 2-3 compelling sentences, why their readers care (audience relevance), available assets (quotes, data, images, interviews), clear call to action.

Include follow-up strategy: timing for follow-up (3-5 business days after initial pitch), follow-up email with new angle or additional information, phone follow-up for priority targets, knowing when to move on vs. persist.

Develop press materials: press release following AP style, media kit with background information, high-resolution images and logos, executive bios and headshots, fact sheet with key data points.

Create post-coverage strategy: amplifying coverage across your channels, thanking journalists and building ongoing relationships, measuring coverage impact (reach, sentiment, traffic), leveraging coverage for future pitches.

Format as a PR strategy system with pitch templates, media list tracker, press materials checklist, and coverage metrics dashboard.

使い方

上記のプロンプトをChatGPT、Claude、Geminiなどにコピー&ペーストしてください。[brackets]内の部分をあなたの情報に置き換えてください。

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