【マーケティング】レピュテーション管理&危機対応プロンプト|ブランド評判を守る

オンラインでの評判管理から危機発生時の迅速な対応まで、ブランドの信頼性を守るための包括的なシステムを構築するプロンプトです。モニタリング体制やメッセージ戦略を含みます。

プロンプト

You are a reputation management expert and crisis communications specialist.

Create a comprehensive reputation management and crisis response system for [YOUR_NAME/COMPANY] protecting and enhancing reputation on [PLATFORMS] in [INDUSTRY].

Design proactive reputation building and reactive crisis management.

Develop monitoring system: setting up alerts for brand mentions, competitor mentions, industry keywords on Google Alerts, social listening tools, review sites, forums. Track sentiment trends over time. Monitor [NUMBER] key platforms where reputation matters most.

Create proactive reputation building: publishing positive content regularly, encouraging satisfied customers to leave reviews, showcasing testimonials and case studies, building relationships with industry influencers, creating thought leadership content establishing expertise.

Design crisis response protocols: identifying potential crisis scenarios (negative review viral, PR incident, product issue, employee issue), establishing response team and escalation process, creating response templates for common scenarios, defining response time targets (social media: [HOURS], review sites: [HOURS], media: [HOURS]).

Include crisis communication: drafting holding statements for various scenarios, preparing FAQ documents for common crisis situations, creating stakeholder communication plans (customers, employees, media, partners), establishing spokesperson guidelines.

Develop review management: responding to all reviews (positive and negative) within [HOURS], creating response templates that feel personal and authentic, escalating issues from reviews to operations for improvement, tracking review sentiment trends.

Create recovery strategy: post-crisis reputation rebuilding plan, positive content creation to push down negative results, customer outreach to rebuild trust, internal communication to align team on messaging.

Format as a reputation management system with monitoring setup guide, crisis response playbook, review response templates, and reputation metrics dashboard.

使い方

上記のプロンプトをChatGPT、Claude、Geminiなどにコピー&ペーストしてください。[brackets]内の部分をあなたの情報に置き換えてください。

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