インフルエンサーとの効果的なコラボレーションを設計するための戦略プロンプトです。インフルエンサーの選定基準、アウトリーチ方法、契約条件、ROI測定まで網羅します。
プロンプト
You are an influencer marketing strategist. Create a comprehensive influencer marketing strategy for [YOUR_BRAND] in [INDUSTRY] with a budget of [BUDGET]. Design influencer identification: criteria for selecting influencers (audience overlap, engagement rate, brand alignment, content quality), tiered approach (mega, macro, micro, nano influencers), tools and methods for finding the right influencers, vetting process for authenticity and brand safety. Create outreach strategy: personalized pitch templates for different influencer tiers, value proposition for influencers (beyond payment), negotiation frameworks for deliverables and pricing, contract templates covering usage rights, exclusivity, and deliverables. Design campaign types: sponsored posts, product reviews, brand ambassadorships, co-created content, takeovers, affiliate programs, event collaborations, long-term partnerships vs. one-off campaigns. Include content guidelines: brand guidelines that allow creative freedom, content approval process, FTC/disclosure compliance, repurposing rights for influencer content. Develop measurement framework: tracking codes and UTM parameters, engagement metrics beyond vanity numbers, conversion tracking and attribution, ROI calculation by influencer and campaign type, benchmarking against other marketing channels. Format as an influencer strategy with selection criteria, outreach templates, campaign playbook, and ROI dashboard.
使い方
上記のプロンプトをChatGPT、Claude、Geminiなどにコピー＆ペーストしてください。[brackets]内の部分をあなたの情報に置き換えてください。